PacSun Is Expanding Its Retail Footprint With Kids Stores — Starting With the Mall of America – Footwear News

PacSun is increasing its brick-and-mortar footprint, and is doing so with devoted youngsters shops.
The retailer introduced right now that its first PacSun Children retailer stateside is now open. Situated inside the Mall of America in Bloomington, Minn., the shop consumes 1,435 sq. toes of retail area and is related to the PacSun grownup retailer.
The corporate mentioned in an announcement that PacSun Children was designed with out gender to cater to shoppers aged 4-14 years outdated.
“At PacSun, we would like our shoppers to be free to precise themselves and select what they wish to put on with out boundaries, which was the driving issue behind introducing our PacSun Children label, fully with out gender,” PacSun president Brie Olson mentioned in an announcement. “Increasing our choices on the retailer degree at Mall of America, the place we’ve provided our fundamental assortment for years, was essential to us to proceed empowering our youngest shoppers but to choose what they need from a PacSun label and retailer created only for them.”

Trying forward, PacSun mentioned through assertion that it plans to open 5 PacSun Children shops in 2022, which can all inventory manufacturers together with Concern of God Necessities, Adidas, Vans and Champion, in addition to its in-house PacSun Children model.

Pacsun Kids Mall of America
A glance contained in the first-ever Pacsun Children retailer on the Mall of America.
CREDIT: Courtesy of Jackie Adelmann Pictures/Pacsun

Previous to the Mall of America retailer opening, Pacsun hosted digital initiatives in celebration, together with a livestream buying occasion showcasing new vacation choices from the model with mommy blogger Jena Holliday, who can be the founder and CEO Spoonful of Religion. Additionally, a particular vacation Instagram filter was created that buyers may entry via a seasonal in-store QR code.
PacSun launched the PacSun Children class this 12 months, and to get it off the bottom, the corporate put collectively a number of livestreams and pop-ups. The corporate mentioned through assertion that it’ll look to host extra livestream occasions sooner or later on the Cerritos, Calif., retailer and on the Brea Mall in California, which can quickly have devoted Children areas.

Pacsun Kids Mall of America
One other look contained in the debut Pacsun Children retailer.
CREDIT: Courtesy of Jackie Adelmann Pictures/Pacsun

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